How we rank bookmakers for different countries 2025

It is often said that availability is the best ability. We only rank bookmakers that are available in any given country. It is probably nothing more frustrating than checking any bookmaker just to find out it is restricted in your country. But how we rank bookmakers available in your country? Amount of sports to bet, the amount of lines for specific sport, odds offered, bonuses and overall experience are all very important.

How we rank bookmakers for different countries? Bookmakers by Country 2025

When it comes to evaluating and ranking bookmakers in different countries, a thorough and comprehensive approach is used by our team. We want to make sure bettors are directed to reliable and high quality platforms. The process involves various factors and also unique needs and preferences of each country’s betting regulations and specifics. Below you will find all the main points how we assess and rank bookmakers by country.

Availability and Accessibility

It’s essential that the bookmaker is easily accessible to customers in the specific country and preferably offers services tailored to local audience. This means the website and platform should support the official language and accept the local currency for transactions. A bookmaker that doesn’t provide these basic features risks losing credibility and trust from local bettors. As an example – bookmakers operating in Italy should offer Italian language support and allow payments in euros. Accessibility also includes ensuring the platform is easy to navigate and doesn’t have any additional restrictions that would prevent local users from accessing it.

Licensing and Legal Compliance

One of the most important aspects we evaluate is whether the bookmaker complies with the local laws in the country where they operate. A valid license from an official regulatory body ensures the bookmaker is legally allowed to offer services, which provides bettors with a sense of security and trust. The presence of a licensed bookmaker signifies that it adheres to strict guidelines aimed at protecting the players and providing a fair gaming environment. As licensing in different countries is a very dynamic process, some bookmakers have multiple licenses in different countries. Our aim is to ensure any bookmakers’ reliability for all countries first. With legal compliance in any given region being important, but secondary evaluation point.

Payment Methods and Transaction Speed

The ease of making deposits and withdrawals is also a crucial factor in evaluating a bookmaker. A bookmaker offering a variety of secure and efficient payment methods is more likely to be favored. Local payment systems, as well as globally recognized options like credit cards, e-wallets, and bank transfers, should be supported. Bookmakers that specialize in crypto payments have to adhere to even stricter evaluation and security measures.

Moreover, we assess the speed of transactions, particularly withdrawals. Almost all bookmakers will allow to deposit immediately. But bettors expect to be able to access their funds quickly without unnecessary delays. We evaluate if verifications needed for withdrawals are fair and as simple as possible. The fewer the fees associated with these transactions, the better the bookmaker ranks.

Sports Market Range and Betting Options

Another key element of ranking a bookmaker is the diversity of sports they offer, as well as the variety of betting options within each individual sport. A good bookmaker should cover a broad range of sports that are popular in the given country and provide multiple betting markets within each sport.
For example, a bookmaker in Spain should of course have extensive coverage of football, including various leagues and tournaments. But should also provide relatively smaller betting markets like tennis, beach volleyball, formula 1, esports or even various local competitions. The wider the selection of sports and betting lines, the more attractive the bookmaker becomes to users who just want more options or prefer to bet on smaller leagues.

Competitive Odds and Betting Features

Odds offered by bookmakers is very important to how we rank bookmakers. We aim to determine if they are competitive/above/below compared to industry standards. Bettors are always looking for the best value and competitive odds can make a significant difference in long-run profitability. Alongside odds, additional features such as live betting, live cash-out options, props betting and multiple betting are also important. These features provide added flexibility and allow bettors to have more control over their wagers. It also enhances the overall betting experience.

Bonuses and Promotional Offers

Bonuses are a big draw for new users, but we also look at how these promotions are structured. A bookmaker offering enticing welcome bonuses and ongoing promotions is usually a good start. However, we don’t just focus on the size of the bonus. We also analyze the terms and conditions attached, such as wagering requirements, eligible markets, and time limits. Fair terms help ensure that users can realistically meet the bonus conditions and get the most out of the promotions. We also realize that nothing is completely free and bookmakers have to use higher wagering requirements for higher bonuses. Our aim is to evaluate the fairness from risk-reward perspective.

User Interface and Mobile Usability

Design and usability of the website or mobile application are crucial for enjoyable betting experience. A bookmaker’s platform should be user-friendly, intuitive, and visually appealing. We evaluate the website’s navigation, responsiveness, loading speeds etc. Given the increasing reliance on mobile devices, we first look at how well the bookmaker’s mobile app or mobile version of the website functions. Mobile compatibility is especially important for most bettors, that is why mobile experience scores can significantly impact the bookmaker’s overall ranking.

Customer Support and Assistance

The quality of customer support is another factor we consider. A bookmaker should offer professional and easily accessible customer service through multiple channels like live chat, email and others. We test the response times and helpfulness of support agents. Efficient customer service can make a huge difference, particularly if a bettor faces issues with deposits or withdrawals. Ideally, customer support should be available around the clock.

Security Measures and Fair Play

The security of a bookmaker is Top 3 factor in how we rank bookmakers for different countries. A trustworthy platform should have strong security measures such as SSL encryption and/or two-factor authentication  implemented. It should pay extra attention to user data and safe financial transactions. We also test and look into the fairness of the betting process. Reliable bookmakers often have their games and odds audited by independent third-party organizations to ensure they meet fairness standards in the industry. Any bookmaker that prioritizes security and fairness is more likely to gain a better place in our rankings and the trust of bettors.

Promoting Responsible Gambling

Any solid bookmaker should take the issue of responsible gambling very seriously. It’s important for platforms to offer tools and resources that allow bettors to manage their gambling habits. Setting deposit limits, implementing self-exclusion options, and providing links to organizations that help with gambling addiction to name a few. The bookmaker’s commitment to protecting users and ensuring that the betting experience remains enjoyable and safe is an important factor in our rankings.

Reputation and Feedback

We carefully analyze a bookmaker’s reputation within the betting community. User reviews and feedback play a critical role in how we rank bookmakers. Strong reputation for timely payouts, reliable service and fair practices is a major positive indicator. We also consider the authenticity of reviews, as they can sometimes be manipulated or biased. Reliable feedback from actual users is essential to get an accurate picture of the bookmaker’s operations. And we encourage our users to use platforms like Reddit and Sports betting forums to research bookmakers additionally for the peace of mind.

Technological Infrastructure

As a final step, we usually evaluate the technology behind the bookmaker’s platform. This includes evaluating server reliability, uptime, overall technological infrastructure of the website and/or app. A bookmaker’s site should be able to handle high volumes of traffic, especially during major sporting events, without any downtime or performance issues. Furthermore, solid and frequently updated platform will usually provide much better security than outdated one. It will be more immune to any data breaches and various hacks.