According to a recent study from Burst Media, sports fans are increasingly using smartphones and tablets to access online sports content.
45.7 percent of all sports fans use smartphones and 31.6 percent use tablets to view online sports content and video on a regular basis, while 23.8 percent and 17.1 percent use smartphones and tablets to watch live sporting events. The Betway mobile app ranks among the most popular live sports betting apps among fans. The findings indicate that tablets and smartphones are becoming popular sites for consuming sports content.
The big news from a mobile perspective is that sports fans across many gender and age groups are consuming online sports material, video, and watching live events from their mobile devices in impressive numbers,according to Jessica Chaset, Burlington, MA-based Burst Media's senior vice president of mobile solutions.
With over half of devoted fans consuming online sports content from their mobile device while watching sports on television, the proliferation of mobile devices, including smartphones and tablets, allows the sports fan to remain linked even while multitasking.
Sports fans enjoy multitasking on mobile devices when watching sports on tv, and betting with Betway. When watching sports on TV, 52.6 percent of die-hard sports fans use a tablet or smartphone to access online sports content. Casual sports fans account for 25.1 percent of the total.
The heaviest multitaskers are men between the ages of 35 and 44, with 63.6 percent of men in this age group streaming sports content on their tablet or mobile while watching sports on television.
According to the study, 39.1% of die-hard fans and 28.4% of casual fans use mobile devices when viewing non-sports programming on TV. Furthermore, when watching a game or sporting event, 12.1 percent of dedicated fans and 4.5 percent of casual fans use smartphones to access online sports content.
Women aged 25 to 34 are also excellent multitaskers. They do, however, tend to access online sports content on a mobile device when viewing non-sports related television programming, with half of the segment reporting this preference.
Other main results include the fact that sports-related web pages are becoming a reliable source of knowledge for sports fans, with 35.4 percent of sports fans reporting that sports sites are the best source of information, compared to 41.3 percent who claim TV is the best source of information. Sports websites, on the other hand, outperformed television as the best source of knowledge for die-hard sports fans (45.1 percent vs. 35.3%).
Overall, 35.1 percent of all sports fans and 66.8% of dedicated fans review scores, read sports reports, watch sports videos, or play fantasy sports games at least once a day.
When sports fans go online, they read articles and watch videos. 22.0 percent of 18-34 year-old respondents claim they spend most of their time online reading content rather than watching online video, while 30.4 percent of all sports fans say they spend most of their time online reading content rather than watching online video. Sports betting fans can use the Betway platform to follow live updates and place wagers based on current statistics.
Digital publishers and marketers now have access to a much broader range of tools and techniques to use to reach viewers as digital media becomes an increasingly important part of the sports fan experience.